Alton Garden Centre
Alton is one of the UK’s largest and most successful garden centres, having built an impressive multi-million pound business from humble beginnings.
A huge part of this success is attributed to their forward thinking and willingness to explore the digital economy by integrating their traditional garden centre into an e-commerce powerhouse.
HOW DID WE HELP?
We recently helped Alton take their e-commerce capabilities to the next level by redesigning their entire website and moving their 4000-product e-commerce store to a more suited solution that is more user-friendly on both the front and backend.
See how we increased their online revenue by 30% by deploying a full service digital strategy.
FULL WEBSITE RE-DESIGN
With so many products, departments and categories it can be very difficult to build a fluid browsing experience for customers which is why we added a two-tier mega menu that allows customers to easily navigate over 4000 products or find out more about the in-house activities at Alton.
MEGA MENU
With so many products, departments and categories it can be very difficult to build a fluid browsing experience for customers which is why we added a two-tier mega menu that allows customers to easily navigate over 4000 products or find out more about the in-house activities at Alton.
ADVANCED FILTERING
We added advanced filtering to all product categories that allows customers to find exactly what they are looking for in a matter of seconds.
E-COMMERCE STORE
We moved Alton’s entire product catalogue to Woocommerce which allows staff to easily add and remove products and set-up offers. It also means customers can seamlessly order from any device and get real time tracking on delivery.
MARKETING
With so many products, departments and categories it can be very difficult to build a fluid browsing experience for customers which is why we added a two-tier mega menu that allows customers to easily navigate over 4000 products or find out more about the in-house activities at Alton.
CHRISTMAS AT ALTONS
We built Alton’s a separate website for their famous Christmas department which integrates with their main site so staff can see sales across both their websites in one backend. We also built a booking system for their Santa’s Grotto which allowed them to maximise their sales.