Why is Social Media Important? Since the early 2000s, social media platforms have revolutionized the way people connect with one another. Today, there are 2.3 billion

What is Content Marketing and Why Does It Matter? In the heyday of traditional marketing, attracting and retaining customers was an intimidating task for local

What is Digital Advertising and Why Does It Matter? Digital advertising is the process of using internet technology to deliver promotional advertising to consumers. Digital

How to Respond to Positive Reviews A good or bad reputation can mean the difference between a business thriving and expanding, or closing their doors

How to Respond to Negative Reviews Believe it or not, the same premise applies to negative review response as it does to positive reviews. How

How to Reach Your Audience With Digital Advertising Digital advertising comes in many different varieties, including display advertising (those web banners next to your favorite