PAY PER CLICK
PPC has changed drastically over recent years from being a mostly keyword targeted service into a complex mix of; retargeting, shopping, video ads and mobile apps.
PPC algorithms and technology have also evolved opening up tremendous opportunities with remarketing, machine learning, competitor analysis, social media marketing and conversion rate optimisation (CRO) which are all highly desirable to create the perfect PPC strategy for your business.
With more devices, personas and customer touchpoints than ever, creating a coherent and profitable strategy can be challenging. We’re here to guide you through the jungles of funnels, and seas of data.
Whether you want it to convert leads, make sales or drive traffic, your website will be designed to achieve your goals.
AUDIT & ANALYSIS
We take time to understand your business and objectives and work through your existing PPC accounts and analytics. This allows us to uncover what’s working (and what’s not) and to provide detailed analysis and action points.
Using various intelligence tools, we dissect your competitor’s campaigns looking for what we can learn about their strategy to uncover some quick wins and benchmark your business in the paid space.
IDENTIFY & STRATEGISE
A key aspect of a successful paid search campaign is to ensure relevance to the audience. We work with you to create customer personas that inform our tactics and allow us to create compelling and engaging user journeys.
At this point we have a very clear understanding of what needs to be done to benefit the campaigns. We then create a strategy document for you to sign off on – this is our guiding light until the data tells us we need to adapt.
CREATE & BUILD
Creating compelling ad copy and creative banners with a strong call to action is crucial to success. Ads need to be highly relevant to the audience and consistently tested and refined to increase ROI.
We find the right mix of positive and negative keywords that offer high user intent and cost efficiency. Our campaigns are very granular so we can tightly control budget to minimise wastage.
Whether we are building out your existing campaigns or building new accounts on new networks, our implementation experience is extensive. You will own the accounts and will have a direct relationship with the network.
REPORT & OPTIMISE
Whether we are building out your existing campaigns or building new accounts on new networks, our implementation experience is extensive. You will own the accounts and will have a direct relationship with the network.
With a great deal of care we will continually optimise success and weed out poor performing ads, keyword and sources seeking higher engagement and intent.
