Alright, here it is—the big, not-so-secret secret to digital marketing success: consistency. Shocking, right? 🙄 It’s all about showing up, creating, and putting time into your digital marketing efforts regularly. Yep, it’s really that simple.

CONSISTENT GOALS

First things first—let’s talk goals. Take a quick 10 minutes (yes, you can spare that) to really think about what you want from your social media and content. Are you showcasing your business? Sharing some behind-the-scenes magic? Maybe documenting your already thriving empire? Or are you trying to grow an audience that will fuel your business? Figure out what you want your social media to do for you.

CONSISTENT CHANNELS

Newsflash: you don’t need to be on every social media platform, have a blog, and a YouTube channel. What you need are the channels that highlight your business best. And speaking of consistency, how about a little brand spring cleaning? Make sure your logo, profile picture, contact details, and descriptions match up across all your channels. We want people to know they’ve found you, not your evil digital twin. 😅

CONSISTENT POSTING

Now that you’ve picked your channels, it’s time to keep them up to date. This is not the part where I tell you to post daily, weekly, or at the mystical hour when your audience is online. Find what works for you. If sending an email every Monday feels right, do it. If posting to Instagram before your morning coffee suits you, go for it! The key is to find a schedule that fits your life because you’re more likely to stick to it. And sticking to it means… you guessed it, consistency!

CONSISTENT ENGAGEMENT

Ah, engagement—the real magic of social media. Let’s be real; none of us started our businesses to sit in a dark room without human interaction. So why do we often ghost our own online communities? I always tell clients to skip a post in favor of engaging with others instead. Trust me, it’s worth it!